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Velocity is a recently released book which has shot to number 1 in the business book lists.
Ajaz Ahmed is a brilliant entrepreneur who has built a highly successful marketing agency. Stefan Olander has overseen Nike’s outstanding marketing. These guys know what they are talking about and they have encapsulated their insights into the seven ‘Velocity Laws’. The book is written in the form of a conversation – an innovative approach which makes it engaging and easy to read. But they keep agreeing with each other and after I while I longed for some opposing views or constructive disagreement. The advice and tips are insightful. I liked the use of modern stories and examples. At times the style becomes a little self-congratulatory (especially the Nike campaigns). But overall it is a great, short book that I would recommend for marketers, managers and leaders.
Paul Sloane
